The Trigger Business

We’re here to help you understand below-conscious motivators, to predict customer behaviour, to influence better outcomes… and to make use of the latest neuroscience revelations

Do you…

  • wish you could learn to decode problems that won’t seem to go away?
  • want to ensure you don’t make communication mistakes?
  • want to boost your sales, reach agreement and connect really well with your target audience?

Triggerbiz can help!

We offer:

  • Training in decoding motivations
  • Audience research
  • Team development
  • Sales & marketing communications
  • Recruitment support
  • Organisational change

Contact Triggerbiz today and get your campaign on track.

About Triggerbiz founder Neil Henderson

I founded The Trigger Business to help organisations that want to avoid costly communication mistakes (the ones that fall flat), and to help them increase their success in connecting with critical customers or key audiences.

My approach applies across all media – anywhere that someone can pick up a message and check it against their internal decision-making strategy.

I encourage clients to work in flow the influences that help humans establish their values, beliefs and unique world view.

My toolbox includes the latest findings in applied neuroscience, and the Language and Behaviour Profile (LAB Profile)™ approach to listening for the deeper currents of influence that run within a decision-making process.

I am a LAB Profile™ Consultant, Group Coach and Master Trainer; a Master Practitioner of Neuro Linguistic Programming; and an Executive and Team Coach accredited by the International Coaching Federation (ICF).

My earlier career has been spent developing marketing communication programmes for B2B, B2C and third sector clients, including over 25 years as a Creative Director.

Neil Henderson

Neil Henderson

Triggerbiz Founder

Contact The Trigger Business Today